Yandex.Islands is already a big baby, in January the most resonant project celebrates its 8th month birthday and its creators team made some summary. On May 2013 Yandex.Island was introduced during the “Yet Another Conference on Marketing” by Ilya Segalovitch. The news about the innovative brand-new Yandex search aroused lots of emotions within the digital industry, followed by promo site, including the first insights and promo video. On July the first development steps were done and several VIP webmasters got an exclusive access to the beta-version.
Finally on October 2013 during the fifth Tech Yandex Conference YaC 2013 both company’s representatives Bulat Karimov and Vladimir Gorov talked about the first launch phase of the official Yandex.Island version. Their presentation included useful information for excited webmasters, i.a. the creation phases of own Islands. Besides they answered questions about the approval process, moderation of webmasters’ entries and the influence of Yandex.Islands as a ranking factor.
According to Yandex today there are about 200 Islands, which are still in a beta mode, more than 500 are already ready for release and are waiting for moderation. Unfortunately only 30% of applied sites meet the requirements of Yandex.
Shortly Yandex developers team made some updates of the Yandex.Islands test tool, which makes it possible to see your site as an Island in search. The tool got a new design, some bugs were fixed respectively.
From the 17th of December it is possible to make the first real-time transactions within the search results. The “lucky man” is the most successful Russian E-Commerce platform Ozon.ru.
In order to prepare your website for the real-time transaction, you should read the following documentation and follow the described steps.