Facebook is definitely the worldwide leader for social networking. Despite of decrease of reach among the young audience, especially teenagers, the social network is still continuously growing in other markets, i.e. Eastern Europa and Asia. But unfortunately not in Russia!
Does actually Facebook have any chances to become a leader on the Russian market? For now the perspectives are not so hopeful, as far as the local player VKontakte is still number one among the Russian social media users. Similar Web – one of the most promising web analytics provider made a detailed analysis about the Facebook usage in Russia.
Top Social Media networks in Russia:
Monthly world-wide visits on VKontakte and Facebook from February to July 2014:
Group traffic share VKontakte and Facebook around the world:
Unique Visitors from Russia on Vkonktake and Facebook from February to July 2014:
VKontakte vs. Russia: Traffic Engagement in comparison:
Facebook management has already made some tries to enter the Russian market: localization, strong business development team, cooperation with Yandex and more. The problem is the Russian users have other preferences and are not ready to change their ordinary social behavior. Moreover VKontakte has a big advantage vis-à-vis its competitors. It has a huge number of video and audio data, which is available for free for every user. Which means the residence time increases due to the media consumption within the social network.
Finally according to the latest news and due to the latest changes in the Russian internet policy the local government plans to block the American competitor on the Russian market, which would lead to very large losses for Facebook in the future.
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