The Polish representative office of the international nonprofit group IAB, which is actively engaged in the sale of interactive advertising and marketing, published an updated map of the local digital marketing players. The first map was already published in May and will be updated in the future consequently. During three months the representatives of IAB Polska worked in cooperation with concerned stakeholders in order to create the most transparent and clear digital industry map. All the presented Internet companies are divided in specific categories, which reflect their main focus, e.g. content marketing, mobile, e-commerce, advergaming, SEM, performance marketing and others. With this overview IAB Polska intends to attract the local and foreign digital investors and to provide the potential clients with the best service.
VN:F [1.9.22_1171]IAB Poland presented the map of Polish Internet 2013,