Mobile Advertising company Mobio and IAB Russia published the Mobile Advertising Map 2014, which should sketch the structure and members of the mobile advertising market in Russia and show the significance of the Mobile Marketing for the local digital marketing players .
The map includes the whole landscape, beginning from the mobile advertising agencies, mobile ads networks, data suppliers, direct publishers, social networks, but also the representatives of tracking and measurement companies, CPI networks and app stores.
Compared to the last year, the Mobile Advertising map has some significant updates. One of the main highlights is the possibility to place the mobile ads within all of the local social networks.
In general, the Russian Mobile Market is pretty young for not, still it is growing really fast. According to WapStart.ru, one of the biggest mobile marketing players, mobile advertising spending in Russia will reach 2016 about $157,5M.
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