One of the most famous social media agencies “We are social” in Singapore published really exciting data, which includes internet and social media consumption in different countries worldwide, i.e. Argentina, China , Mexico, Nigeria and others. Our special attention was attracted by statistics around Russian and Polish markets. So here you go, exclusive facts from digital Russia.
More than 53% of Russian population is already online, which is more than in Germany, Great Britain and France, but still less than in the USA or Brazil.
The most time, almost 5 hours oer day, users are consuming Internet on PC, about 36% are surfing on mobile devices.
Smartphones are mostly used for information search and pre-transactional activities.
As to the Social Media consumption, Russian users love socializing and spend daily about 2 hours in VKontakte, Odnoklassniki, MoiMir and Facebook, communication with friends, following brands and dating.
VKontakte is still the leader among social networks in Russia, followed by Odnoklassniki, Facebook and Twitter.