Samsung is one of the most active brands on Ukrainian Social Media. Additionally to its successful performance on Facebook with almost 50 thousand fans, Samsung’s social media team makes a great job also on the local social network VKontakte, Twitter and YouTube respectively. No doubt Samsung marketing team knows the deal – fish where your fishes are, and that is absolutely on social media.
For promotion of the new Samsung Galaxy S4 there were activated both owned media – Samsung’s official page, and earned media – stand-alone Samsung Galaxy Facebook page, which has almost 150K fans. So how does it work?
Samsung Galaxy S4 digital campaign “The rules of my life”
The goal of campaign “The rules of my life” is to show, that everyone is able to choose his own way of life or vocation and Samsung Galaxy S4 Family proposes an individual solution for every life style. In order to take part in the campaign, Facebook users or Microsite visitors are invited to create their personal rules of life, which can be partly selected from a list of inspiring theses . After that the user gets the very Galaxy S4 model, which suits the most to his life vision and so has an opportunity to win the device via raffle after the end of the campaign time. The best and the most creative rules of life, which will be chosen by a competent jury, will be published on the pages of Esquire.ru, which is the main cooperation partner of the “The rules of my life” campaign.
The official start of the contest is from the 21st till the 29th of September. Only Ukrainian users can take part in the contest. Till now there are more than 500 users, who find Samsung Galaxy Family pretty sexy and are eager to become the owner of the strongest iPhone competitor. How do you find the idea of Samsung Ukraine?