Christmas time is the best time to make a summary of what happened before, to plan further activities and to set new goals. Yandex supported the world wide web trend and announced the most popular and the most weak keywords of the ending year 2013.
So the most popular keyword in 2013 among the Russian or in general Yandex users was the name of a popular sandbox indie game “Minecraft” (RU: “майнкрафт“). During the last ten months the search volume for this keyword grew twice as much as last year. This is actually a great result, as far as the initial search volume in the begin of 2013 was 8 M. (exact).
Instagram the most favorite photo app, which reached 150M users this year achieved the highest degree of its popularity in Russia as well. The Russian version of the service – “ Инстраграм” – finally won the competition against its English keyword twin within Yandex search. Among other applications and online services, which were often searched by the Russian speaking users in Yandex, was also national online photo editor Avatan, mobile massengers WhatsApp and Viber and music e-cards Playcast.
The only popular keyword, which also got more search volume this year and comes not from digital world, is “Multi Cooker” (RU: мультиварка.). The device became popular in 2012 and took its place slowly in the Russian search engine.
At the very time some keywords lose on power . Among them are Chatroulette and ICQ. Do you still use ICQ, actually?:) Such trendy smartphones like Apple and Samsung make the life of Nokia and Ericsson really hard. The search volume for both keywords is falling more and more. As a result the same destiny awaits such brands like Ovi and Xpressmusic and also the mobile platform of Nokia Symbian respectively.
Finally according to Yandex search we can confirm, that the era of online couponing is coming to the end day by day in Russia. The search volume for such keywords Biglion, Groupon, Kupikupon and Kuponator reduced significantly since the begin of 2012.