Mobile devices makes our life much easier and funnier. Could you ever imagine to take your normal Desktop PC or notebook into the bathroom, because you are bored while brushing your teeth? Certainly not! That’s why we love tablets and smartphones. According to Staples Advantage 35% of tablet owners use them in the bathroom, 30% into the restaurant, 60% can’t imagine their life without their “sweet iPad” on vacation and 78% of tablets users take them in bed. This mobile virus spreads really fast and meanwhile reaches also Eastern European users.
Yandex.Metrics’ informational service published the following statistics, 19% of Ukrainian users surf on the Internetusing smartphones and tablets. About one quarter of them come from Kiev or Kiev region. The most used devices are based on Android platform (Gingerbread – 27%, Jelly Bean -26%, Android Ice Cream Sandwich – 27%), which can be easy afforded also by the middle class and has a huge popularity .
The Apple fanatics update their devices much more frequently: 69% have already the newest iOS version, 12% don’t mind about the updates and still keep their iOS 5. The most Windows Phone owners use the 7th version and make 77% of the whole users.
An interesting fact is that the usage of preferred platform depends on geography. For instance, 30% of Kiev’s inhabitant still surf on the internet, using old phones based on Java or Symbian. In Western parts of Ukraine there are only 8-10% of the users with these devices. The rest follow the modern trends and are the happy owners of contemporary smartphones.
The last fact, which is for sure rather interesting for advertisers, is that the most Ukrainians, actually like the rest of the world, use their little mobile friends especially in the evening. There is always “someone” beside you to say “Good night!”:)