2013 has been a year to remember when it comes to social media changes, surprises and blown aways. So, here we are now, extremely close to another promising social media year, with our focus on all the 2014 predictions, announcements, trends and plans. Just when you thought you’ve done it all and it’s about time to let your technology devices cool down for a day or two, allow me to remind you about how important it is to have your own social media resolution just like the one you make each New Year’s Day.
2014 predictions have a reflecting impact on the idea to do something we usually don’t have time for. However, there are a few important changes you should consider before making a step into 2014, in order to continue your social media journey refreshed and renewed. As the 2013 buzz words are about to become buzz actions in 2014, these are the things you should do before taking a holiday break.
You can run but you cannot hide from a content
Yet, creating a quality content is definitely not an easy thing to do. It’s true, you ought to be creative. So, what can you do about that? There are million ways of how to stimulate your imagination in order to activate or renew creativity. But there’s one thing you can do that will always provide expected results. Read as many mythological stories as possible! They are an endless source of your imagination renewal and they will help you sharpen the very edge of your creative mind. Here are a few quotes told by a variety of creative people. Hopefully you will find the one that inspires you the most:
If you’re willing to walk the path of a dreamer, anything is possible.
The inner fire is the most important thing mankind possesses.
The true sign of intelligence is not knowledge but imagination.
The public wants work which flatters its illusions.
Imagination is the highest kite one can fly.
Art is the overflow of emotion into action.
Creativity is contagious, pass it on.
Great minds discuss ideas.
Be able to create a flawless storytelling
Every action you do is connected to another following action. They create a storytelling of your movements without you even thinking about it. That’s exactly how your social media storytelling should look like. Investigate, plan, set objectives, create a spotless story that will leave an impeccable social media impact. Every post should have its “why”, every picture should call for action, every video should leave an impact. You should be able to engage your audience with your storytelling in order to activate their desire and need but also to trigger their emotions. Once you’ve reached deep down to their emotional side, it’s much easier to engage them and turn them into happy customers.
Join LinkedIn groups
Begging your LinkedIn connections to follow you is not attractive. You should rather consider joining a matching group and share your ideas, knowledge and your company name with the like-minded professionals who would interact with you and hence follow your company or a brand you represent. Also, you might want to consider starting your own LinkedIn group. Use interesting names, connect with professionals and make it interesting in order to engage them. Your list of followers will grow smoothly.
Devote yourself to personal branding
It’s a welcome practice. However, you should understand its outspread above the usual social media appearance. It goes beyond your daily posting and engaging. It requires a mindset which develops a tendency to create benefits for others in order to attract them and keep them interested in you. That’s why you should think about blogging or contributing for others.
Online and Offline Networking
Networking provides many useful benefits, although you should define quality networking according to your social media ideas and plans. Meet social media influencers, experts and consultants. They’ll help you learn more but also, this type of connection is very useful for your personal branding. However, getting to influencers and experts is not an easy thing to do. You have to offer them something they would want to get to know you for.
Skill exchange is a new rising power. Maybe you know a lot about Twitter but not much about You Tube. That’s great! Find someone who is good with YouTube and weak with Twitter. Exchange skills. This is a perfect way of meeting talented social media people who will teach you new things. No money needed. All you must have is a great social skill which you can offer in return.
Visit social media conferences, events and workshops
This is a crucial thing to do in order to keep yourself updated. Social media is changeable on monthly basis. It won’t be good enough just to keep track online. You have to meet those people, learn from them, hear their ideas and case studies. There are many quality social media happenings announced for 2014. Keep track, find the ones that suit you the best and apply.